Privacy Policy

Who we are

We are East Anglia Furniture Ltd. ( company number : 11661939 ) and throughout this policy the terms “EAF” and “we” shall be used interchangeably.

Choosing to shop with us means you’ve placed a great deal of trust in us. In sharing your personal information we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.

This privacy policy helps you to understand how we use your personal information and who we share it with. It applies if you shop on a EAF website, using the EAF app, shop in a EAF store in the UK or if you otherwise share your personal information with us; for example if you contact us with a query or we send you marketing.

We change the terms of this privacy policy from time to time and you should check it regularly. If we make any material changes we will take steps to bring it to your attention.

Our website address is: https://eastangliafurniture.uk

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

What are cookies?

Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit the EAF website or app. Cookies allow us to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. We also use the term “cookie” to describe similar technologies such as pixels or tags.

What do we use cookies for?

Some cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. We use cookies for the following purposes:

To allow you to securely sign in to your EAF account, so that you can use “My Account” features such as order information, making payments and viewing statements.
To store the content of your online shopping bag whilst you browse the site and to complete an order.
To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. EAF uses this information to help make the website more user friendly, develop our website design and to continuously improve the quality of the service we provide.
To distribute visitors to our website evenly across platforms to ensure the content is served at the fastest possible speed.
Provide relevant products and services to you when you come to the website and ensure that relevant marketing material is provided to you.
Detect and prevent fraud and other crimes.

We also offer you the facility to share your experience on our website through social sites such as facebook and twitter. More information about how these providers use cookies can be found on their websites.

What cookies do we use?

EAF uses the following cookies on our website and apps:

Strictly necessary Cookies. These cookies are necessary for the website to function and cannot be switched off. They are used, for example, to make sure your transaction is secure, to enable you to log in to the secure areas of your account, such as your order history and to add items to your basket. Blocking these cookies through your browser will mean that some parts of our website won’t work.
Performance Cookies or analytical Cookies. These cookies allow us to monitor visitors to our website and ensure it is performing correctly. We use this information to measure overall performance, improve your website experience and improve the design of our website. These cookies don’t collect any information that could identify you – all information collected by these cookies is anonymous.
Functionality Cookies. These cookies enable enhanced functionality on our website, such as allowing you to add to favourites or remember your language preferences.
Onsite Targeting: Marketing and Personalisation Cookies. These cookies are placed by EAF and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the EAF website. These cookies make it possible for us to personalise your experience on this website and (if you are subscribed) in our email marketing.
Off Site Targeting: Marketing and Personalisation Cookies. These cookies are placed by our trusted advertising and marketing partners (including social networks). These help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you. These cookies make it possible for us to ensure that you don’t see irrelevant, duplicate or multiple ads from us in a short period of time. We do want to prevent ads continuously re-appearing and annoying you.

For more detailed information and a full list of cookies used on our website please select “Manually Manage Cookies” at the bottom of the page then click “Cookies Detail”.

Can I turn off or block cookies?

EAF uses cookies to ensure that we provide the best possible standard of service to our online customers. You can change your cookie preferences at any time by clicking on “Manually Manage Cookies” at the bottom of the page. You can then adjust the available sliders to on or off, then click “Confirm my choices”. If you choose not to consent to the use of cookies your experience of our website may be impaired and many integral aspects of the website, including (but not limited to) adding items to your shopping bag and accessing your account, will not work.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about how to manage cookies, including how to delete cookies, visit http://www.allaboutcookies.org

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data privacy assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. We always do so securely.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal information, these are reviewed and updated regularly and always in line with data protection laws.

Delivery Partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
IT Companies – Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
Marketing Companies and Online Advertising – Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, Companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
We use technologies such as cookies, pixels, and device IDs– within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.
Consumer profiling organisations – These organisations provide demographic or other data to help better understand customers’ demographics, lifestyles or shopping.
Payment processors – Payment card processors to process credit and debit card payments and store payment information; for example Worldpay and Paypal.
Credit Reference Agencies (CRAs) – We share your personal information with CRAs on an ongoing basis, including details of settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations.

The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at:

– Experian Credit Reference Agency Information Notice

– TransUnion Credit Reference Agency Information Notice

– Equifax Credit Reference Agency Information Notice

We also take information from CRAs to allow us to make decisions about your credit account and credit facility.

Fraud prevention services – Before we provide goods and services to you, we use third parties to undertake fraud and money laundering checks and verify your identity. These organisations will report to us on industry fraud indicators and if they have reason to believe an identity is fraudulent. If we have reason to suspect fraud or other criminal offences we will pass your personal information to fraud prevention agencies (such as CIFAS) or law enforcement agencies for the detection, investigation and prevention of crime. If we think there is a risk of fraud, we may suspend activity on your account or refuse access to your account and/or cancel an order. If we do this we will inform you by email or SMS and ask you to contact us.
Debt collection agencies (DCAs) –If you default on repayments to your credit account we may share your data with DCAs to allow them to collect the outstanding debts from you.
Debt purchase companies – Where appropriate will share certain information on defaulted accounts with prospective debt purchasers as part of the negotiations for sale of the debt.
Debt management companies – where we have received appropriate instruction we will share information about your credit account with debt management companies to allow them to assist you with managing your debts.
Research and analytics companies – We may share personal details to allow research companies and feedback providers to contact you directly on our behalf in order to capture your opinions on our products, services, websites and apps. We may ask these research companies to analyse the results so that we can better understand your online experience, which will help us to improve our services. We only provide them with the information they need to perform their function. This may take the form of a survey, where you may be asked to review a product or service you’ve bought or provide general feedback on our products and services. You will always have the choice about whether to take part in our market research or surveys. We may share information with specialist companies to analyse customer information to help us better understand how you use our services and to tailor products, services and offers that may be relevant for you. We utilise companies that help us track and record the way you navigate our website, so that we can understand your online experience and use it to improve our services and offer a more personalised experience.
Product technicians –We use professional third party companies to assist us in independently reviewing issues and complaints with our products. We will share information with these technicians to allow them to review the product and return it to you or to review the product in your home.
General service companies –Such as insurance companies, printers and mailing houses that assist us in providing our products and services.
Regulators and the Police – We will share data with regulators and other official bodies (including law enforcement) if they make formal requests or pursuant to legal proceedings.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We keep your personal information as long as you are a customer of ours and generally for 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

as long as you hold an open credit account,
for 2 years from the point you last made a purchase from our website using a non-credit account, or
during any time we are managing a customer service request from you.

We keep CCTV footage on our systems for up to 30 days, it is then deleted. Where accidents, incidents, criminal activities or breaches of our policies are recorded CCTV footage may be kept for a longer period of time.

What rights you have over your data

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the Information Commissioner’s Office website at www.ico.org.uk .

Right of access – You have the right to request a copy of the personal information that we hold about you.
Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
Right to erasure – (also known as the Right to be Forgotten) – You have the right to request that we delete your personal information that we hold.
Right to restriction of processing – You have the right to request we restrict or suppress the personal data we hold about you.
Right to data portability – You have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances.
Rights with regards to automated decision making, including profiling – We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions, but it may mean that you can only shop with us in our stores.
Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

If you have any general questions or want to exercise any of your rights, please contact dataprotection@eastangliafurniture.uk or visit https://www.eastangliafurniture.uk/help for other ways to contact us. In order to maintain the security of our customers’ personal details, we may need to request proof of identity before we disclose personal information to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You have the right to lodge a complaint directly with the Information Commissioner’s Office, the data protection regulator in the UK, you can do this by visiting the ICO website:https://ico.org.uk/make-a-complaint/

Where your data is sent

Visitor comments may be checked through an automated spam detection service.